Your agency’s
hidden superpower

Challenge/Task

Rheinschrift is the dedicated German partner for a global Localization Agency. The agency handles 30+ languages for a fintech multinational that has massive amounts of content in need of localization on a daily basis. High volumes, tight deadlines can sometimes mean tighter budgets too, as was the case here.

To simplify their colossal globalization efforts the client pre-translates their content using Machine Translation (MT). They then route it to their preferred Computer-Assisted Translation (CAT) tool to be picked up for Machine Translation Post Editing (MTPE) by the agency.

What this means in practice: there are no project handoffs, no overviews of how many files were assigned, what are the varying content types, what are the precise deadlines (though they vary only in degree of urgency) and so on.

It’s a little bit like Christmas morning; presents appear seemingly out of thin air and you won’t know what’s inside until you’ve unwrapped each of them. Multiply this by 30 (languages), turn unwrapping into a sprint race, and suddenly presents start to feel like panic—and you can see why our agency client needed a partner worthy of that designation. Enter Rheinschrift…

Approach/Solution

On the first day of Christmas, we tried sorting through the files and creating an overview manually. Although this was necessary so that we could match the files with translators who had the corresponding subject-matter expertise and availability—it left us feeling less than jolly.

But on the second day of Christmas, our Operations & Productivity Improvement Lead gifted us an automated project tracker that did all the sorting and gathering for us—start dates, file names, project specific links for translators to access the work, word counts, Translation Memory (TM) matches breakdowns, due dates etc.—all neatly extracted from the CAT tool.

Powered with a clear overview (which updates automatically every day) we could focus on rapidly establishing the account for success.

Building the dream team and establishing trust with the client

We know our linguists (and their unique strengths), so we were able to assemble the core team, who has remained on the account since, virtually instantaneously. But given the pressure pertaining to—steep productivity metrics, 24-hour turnaround times, highly technical financial jargon, oh and did we mention the subpar quality of the MT?—coupled with the need to scale the team, we needed to rapidly assess who’s in and who’s out.

Our internal Language Lead did just that through a tight proofreading and feedback loop with the translators. Within 6 weeks the final expanded linguistic team was established (with about a third of the translators having been switched out).

Simultaneously, our Language Lead who was tasked with representing our agency partner for German vis-à-vis the client, was proactive in their communication especially during the initial learning curve phase. Our Language Lead also suggested improvements to the Glossary and Style Guide and effectively articulated client feedback to our linguists, ensuring things are clear (and kind).

Rapidly we were able to get the quality up to the client’s expectations despite the challenging circumstances of the account. To paraphrase the words of our Language Lead: our team pulls off a Christmas miracle every single day, and we simply cannot praise our translators enough.

Benefit for the client

Through engaging in a true partnership with us our Localization Agency partner can rely on an engaged German linguistic team that takes ownership and pride in our shared success.

The multinational fintech company benefits from quality localized German content at the speed necessary for their fast-paced operations.

Challenge/Task

Our client offers 50 live classes each day and over 10,000 classes on-demand to help their customers reach their fitness goals. Such huge volumes for localization require a flexible, tech-enabled and user-centered approach—so, Rheinschrift showed up every (changing) step of the way.

Approach/Solution

We started our collaboration by supporting our client with classical localization services (Transcription, Translation, Editing and Proofreading) enabling them to train their Machine Translation (MT) engine with quality German translations over a two-year period. Once the client was ready, we switched to Machine Translation Post-Editing (MTPE) for about a year, and again, our quality edits were used to train their bespoke LLM.

Enter the final stage (workflow): content is now AI translated and pushed to a small focus-group of users. The focus group acts as the gatekeeper; highly rated translations go live to the masses; poorly rated translations are sent to us. Rheinschrift has 24 hours to fix, edit and polish the low-ranking AI translations before they are launched to the public.

We localize up to 5,000 minutes of video, or 83 hours of classes, per month, 7 days a week.

Benefit for the client

Our client knows we will adapt to their evolving needs, meeting the pace required. We continue to demonstrate our flexibility because we put our client’s needs first, and because we understand that ultimately—user knows best!